Corporate Website for Finance Firm

A trust-first digital presence for a regulated financial services business.

+62%

Qualified leads in 90 days

Core Web Vitals performance

6 wks

Design-to-launch

Client & Goal

A licensed investment advisory firm serving West African corporates needed a credibility-first site that communicated governance, performance, and risk discipline while generating booked consultations from CFOs and treasurers.

Challenges

Legacy brochure site scored 38 on Lighthouse; bounce rate above 70% on paid traffic.
No clear IA for funds, mandates, or disclosures; compliance PDFs scattered.
No lead capture beyond a generic contact form; zero CRM integration.

Solution

We rebuilt the experience on Astro for speed, authored a structured content model, and layered conversion paths (consultation booking, factsheet download, newsletter). Compliance content gained canonical storage and versioning.

Experience Design

Information architecture separating firm overview, products, research, disclosures.
Trust signals: licenses, custodian partners, board bios, media coverage.
CTA system with contextual forms (A/B tested short vs long forms).

Delivery & Stack

Astro + Tailwind; Markdown/MDX for research notes and commentary.
Forms piped into HubSpot with UTM capture and spam protection.
PDF library with checksum-based versioning and breadcrumbed access.
Security headers, CSP, and weekly Lighthouse monitoring via GitHub Actions.

Outcomes

+62% qualified lead volume; form completion rate up from 1.8% to 4.6%.
Lighthouse 98/100/100/100 on desktop; 92+ on mobile after image optimization and font preloading.
Compliance team reduced document update effort from days to hours via single-source library.
Stakeholder review cycles shortened by 40% with MDX-driven content workflow.

Project Snapshot

Timeline

6 weeks: 1 for IA, 2 for design system, 3 for build/content migration.

Team

1 PM, 1 UX writer, 1 designer, 1 FE, 1 platform engineer, 1 QA.